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A return to simple beauty.

the philosophy.

A return to simple, time-honored beauty…

We are champions of diverse & inclusive beauty; passionate about creating highly-effective, plant-based skin care. We use ethically sourced, highly-active, native and wild botanical ingredients from all over the world. Through the combination of modern skin care practices and time honored beauty rituals, our goal is to uncomplicate skin care routines for women everywhere.

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mia chae reddy, ph.d.

Living in Italy for several years, I was inspired by the gentle approach Italian women have to skin care and beauty. Traveling all over Europe & Northern Africa––France, Denmark, Spain, Croatia––this attitude was consistent;  

honor your skin(care).  

And then there was Morocco...1,200 year-old beauty rituals imbued with simplicity. We were on a family trip in Marrakech when I met The Herbalist, a fourth generation Moroccan pharmacist. I fell in love with the way their beauty rituals were closely connected to the land and nature. Over the next several years, The Herbalist taught me how to transform plant botanicals into beautiful oils, extracts and herbal remedies. I started to research & experiment, remixing Moroccan traditions with the folk remedies and time-tested beauty secrets I had collected all over Europe. 

And so the story goes, out of my love for time-honored global beauty rituals, modern French girls who NAIL ‘effortlessly chic’ and the forever quest to possess radiant, hydrated skin, Dehiya Beauty was born. 

I hold a Ph.D. from the University of Maryland-College Park in American Studies with expertise in the exploration of browngirlhood and womanhood, identity formation, sexuality & finding the power & beauty in that identity. I am a formally-trained writer, researcher and storyteller but first and foremost––I am a creator and a champion for dope girl magic.

xx,

Mia

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the philanthropy.

Dehiya Beauty is passionate about furthering women's equality, human rights and racial justice. There are just so many righteous causes and we want to support them all–adopt the babies, build the schools, dig the wells, staff the hospitals, stop global warming, send the kids to college, cure the big C, Alzheimers, ALS, AIDs and every other disease out there! (You get the picture).

+ We donate 2% annually to causes such as women's, LGBT, disability and human rights, reproductive freedom and racial justice. We are also committed to donating to organizations providing emergency relief for victims of natural disasters, conflict and other unforeseen crisis. 

the sustainability.

Our cold-pressed argan oil is ethically sourced from Morocco's Argan Forest–declared a biosphere reserve by UNESCO in 1998–and hand extracted by a local Amazigh women's co-op outside of Marrakech, Morocco. This cooperative shares profits among other local Amazingh tribes, aiding in health care, education and the creation of jobs. Purchase of The Glow supports the argan oil industry and invests in the establishment of ecosystem reforestation, ensuring its longevity. Dehiya only tests on people, never test animals. Our ingredients are 100% natural and organic. Due to the small nature of the farms and coops we work with, traditional means of organic certification is not always financially possible. Our products are always created free of synthetics, chemicals, artificial fragrances, parabens, phthalates, sodium laurel sulfates, fillers, mineral oil and petroleum.