Rounded square frosted jar with red cap, DEHIYA Alia Argan Beldi Cleanser
Alia Amber Color Product Smear

Alia

ARGAN BELDI CLEANSER

50g | 1.7 oz.

A multi-tasking, gentle cleanser honoring ancient Moroccan beauty rituals. Get Original for fragrance-free or Maroc (boosted with Neroli and Sandalwood to brighten and clarify, and Geranium and Jasmine to hydrate, soothe, and balance). The immediate result is radiant, supple skin that is ready to receive treatments, serums, and moisturizers.

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Massage onto damp skin, using the DEHIYA Mihakka or a washcloth. Add water as needed. For best results, follow with Zahra Botanical Oil. Can be used daily. Depending on your skin type and seasonal needs, adjust frequency of use.

THE RITUAL:

  • 2-3 times per week, use with your DEHIYA Mihakka for a deeper exfoliating treatment. Apply beldi and let sit for 60-90 seconds, allowing skin to soften. Massage gently with the Mihakka to loosen debris and dead skin. Rinse off.

Alia is our flagship product. This is where it all began. After spending time in Morocco and experiencing a Beldi cleanser at the Hammam and then in my own home, I knew there was something really special about this time, honored, simple tradition that has spanned 1200 years. I was lucky enough to be introduced to an artist and who creates beautiful Beldi using Argan Oil instead of the traditional olive oil. Olive oil Beldi is great for the whole body but for someone with oily skin, it might feel heavy on the face. Argan Oil is much lighter and the result is a lightweight, purifying cleanser that not only softens the skin, but prepares it for serums and treatments. Originally four separate scents, we decided to combine the boost to create one powerful, more universal, botanical boost, comprised of Neroli, Geranium, Sandalwood, and Jasmine. The results are almost instant. I hope you love it as much as I do.

Original: Saponified Argania Spinosa L. (Argan) Kernel Oil.

Maroc: Saponified Argania Spinosa L. (Argan) Kernel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Santalum Album (Sandalwood) Oil, Jasminum Grandiflorum (Jasmine) Flower Oil, Citrus Aurantium Var Amara (Neroli) Flower Oil.
MOROCCAN HAMMAM CULTURE + CALIFORNIA VIBES.12-CENTURIES OF TRADITION.100% PURE ARGAN OIL.

Alia

The original slow beauty.
x ORIGINAL

AN ANCIENT BEAUTY RITUAL ACTIVATED…

Argan beldi is an homage to a time-honored Moroccan tradition–olive oil beldi.  Beldi is a multi-functional cleanser dating back over 12 centuries. Using the same method of saponification as olive oil beldi, our argan oil beldi layers upon the age-old tradition. The result is a high-performing, innovative, multi-tasking product completely unique in form, color and benefits.
x MAROC

SUPERCHARGED BOTANICAL BOOST

Alia Maroc is 100% organic, cold-pressed argan oil and infused with Moroccan geranium, Neroli, Sandalwood, and Jasmine making it highly-active, and a little bit mind-blowing. Intoxicating as it is nourishing, your skin will benefit from antioxidant-rich argan oil coupled with a highly-active botanical boost.

Alia Use

How to use our beldi cleanser.
Variations in texture and color may occur. Being an all-natural product, crystallization can occur due to temperature or air exposure but does not affect efficacy.Color may vary based upon local harvesting. If your beldi is darker in color it’s because of the heat of the summer which allows the Argan fruit to ripen more fully. Color does not affect efficacy.