First, make sure you are choosing 100% natural, cole-pressed, plant-based oil or blend. Second, I cannot stress the importance of exfoliating dry skin regularly (1-2x/week) enough. This removes the dead layer of skin cells currently sitting on the surface of your skin providing a barrier and making it difficult for the oils (this goes for other liquids as well) to penetrate. When you exfoliate and that layer of dead skin is removed, a fresh new layer is exposed and the fresh skin is prepped to receive maximum benefits from antioxidants, fatty and amino acids, phytonutrients and vitamins. Additionally, always apply oils to damp skin. Oils are NOT hydrating. Oils provide a nutrient-rich barrier to lock moisture in.