Privacy Policy

EFFECTIVE DATE: FEBRUARY 23, 2020

WELCOME TO OUR WEBSITE OPERATED BY DEHIYA BEAUTY ("WE", "US", "OUR"), A CALIFORNIA COMPANY. PRIVACY IS A SERIOUS MATTER TO US. THIS PRIVACY POLICY EXPLAINS HOW WE COLLECT AND USE PERSONAL INFORMATION AND WHAT RIGHTS YOU HAVE. BY VISITING AND USING OUR WEBSITE, YOU ACCEPT THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY.

WE RECOMMEND THAT YOU READ THIS PRIVACY POLICY CAREFULLY. SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS, PLEASE CONTACT US USING THE CONTACT DETAILS DISPLAYED IN THE LAST PARAGRAPH OF THIS PRIVACY POLICY.

EXPLANATION OF TERMS USED IN THIS PRIVACY POLICY

"PERSONAL INFORMATION": ANY INFORMATION THAT COULD BE USED TO IDENTIFY YOU. PERSONAL INFORMATION INCLUDES BUT IS NOT LIMITED TO: FIRST AND LAST NAME, EMAIL ADDRESS, BILLING ADDRESS AND MAILING ADDRESS.

"WEBSITE": ANY WEBSITE OWNED AND OPERATED BY DEHIYA BEAUTY, INCLUDING DEHIYABEAUTY.COM, BLOGS, APPLICATIONS AND WIDGETS POSTING A LINK BACK TO THIS PRIVACY POLICY.

"YOU", "YOUR" AND OTHER SIMILAR EXPRESSIONS REFER TO OUR CUSTOMERS, OR THE SPECIFIC USERS OF THIS WEBSITE.

COLLECTION OF INFORMATION

WE COLLECT PERSONAL INFORMATION FROM YOU ON VARIOUS PAGES OF THE WEBSITE:

  • WHEN YOU PLACE AN ORDER
  • WHEN YOU SUBMIT YOUR ACCOUNT INFORMATION
  • WHEN YOU PARTICIPATE IN OUR PROMOTIONS OR SURVEYS
  • WHEN YOU SIGN UP FOR OUR NEWSLETTER
  • WHEN YOU SIGN UP FOR OUR SMS PROGRAM
  • WHEN YOU RESPOND TO SURVEYS OR OTHER MARKETING INTERACTIONS
IN ADDITION, WE MAINTAIN A RECORD OF YOUR PURCHASE HISTORY, PRODUCT INTERESTS, AND WHATEVER OTHER DETAILS THAT MIGHT ENABLE US TO IMPROVE OUR WEBSITE AND YOUR SHOPPING EXPERIENCE.

ALL PAYMENTS ARE HANDLED BY SHOPIFY, WHICH IS A VALIDATED LEVEL 1 PCI DSS COMPLIANT SERVICE PROVIDER. WE DO NOT STORE THE DATA COLLECTED FROM PAYMENTS AND DO NOT HAVE ACCESS TO INFORMATION SUCH AS YOUR CREDIT CARD NUMBER.

YOU ARE NOT REQUIRED TO SUBMIT ANY INFORMATION TO OUR WEBSITE. HOWEVER, WITHOUT PROVIDING THE REQUESTED INFORMATION, YOU MAY BE UNABLE TO ACCESS CERTAIN FEATURES OF OUR WEBSITE, SUCH AS PLACING AN ORDER OR LOGGING INTO YOUR ACCOUNT.

AUTOMATICALLY COLLECTED INFORMATION

INFORMATION WE AUTOMATICALLY COLLECT MAY INCLUDE YOUR IP ADDRESS, YOUR OPERATING SYSTEM AND YOUR BROWSER AND BROWSING ACTIVITY, AND OTHER INFORMATION RELATED TO HOW YOU USE AND INTERACT WITH OUR WEBSITE. AUTOMATICALLY COLLECTED INFORMATION MAY BE PART OF SYSTEM LOG FILES AND/OR USED BY TRACKING TECHNOLOGIES.

USE OF INFORMATION

THE WAYS WE USE YOUR PERSONAL INFORMATION INCLUDE:

  • TO OPERATE AND HELP IMPROVE OUR WEBSITE
  • TO SEND YOU INFORMATION FOR MARKETING PURPOSES
  • TO RESPOND TO YOUR INQUIRIES AND REQUESTS
  • TO PROCESS TRANSACTIONS
  • TO FULFILL ORDERS
  • TO SEND YOU INFORMATION RELATED TO YOUR ORDER, SUCH AS ORDER AND SHIPPING CONFIRMATIONS
  • TO IMPROVE OUR PRODUCTS AND SERVICES
  • TO CUSTOMIZE CONTENT ON OUR WEBSITE
  • TO ENGAGE IN OTHER LEGITIMATE AND LAWFUL BUSINESS PURPOSES

    COOKIES

    A COOKIE IS A SMALL DATA FILE STORED ON YOUR COMPUTER THAT CONSISTS OF INFORMATION YOU HAVE PERSONALLY PROVIDED ON A WEBSITE. COOKIES ARE USED TO HELP US GATHER GENERAL INFORMATION AND SAVE USER DEFINED PREFERENCES AS WELL AS ENHANCE AND PERSONALIZE YOUR SHOPPING EXPERIENCE. YOU CAN DELETE SAVED COOKIES FROM YOUR BROWSING HISTORY AT ANY TIME OR SET YOUR COMPUTER TO DISABLE COOKIES. UNLESS YOU HAVE ADJUSTED YOUR SETTINGS TO REFUSE COOKIES, OUR SYSTEM WILL USE COOKIES WHEN YOU ARE BROWSING AND SHOPPING ON OUR WEBSITE.

    THIRD PARTY WEBSITES

    OUR WEBSITE MAY INCLUDE LINKS TO OTHER WEBSITES. IF YOU SUBMIT PERSONAL INFORMATION TO ANY OTHER SITE, YOUR INFORMATION IS GOVERNED BY THE OTHER SITE'S PRIVACY POLICY. WE ENCOURAGE YOU TO CAREFULLY READ THE PRIVACY POLICY OF ANY WEBSITE YOU VISIT.

    YOUR DATA PROTECTION RIGHTS

    YOU HAVE THE FOLLOWING RIGHTS:

    • TO ACCESS, CORRECT, UPDATE, OR REQUEST DELETION OF YOUR PERSONAL INFORMATION. WE TAKE REASONABLE STEPS TO ENSURE THE ACCURACY OF ANY DATA WE COLLECT. SHOULD YOU WANT TO TO MODIFY ANY PERSONAL INFORMATION WE HAVE COLLECTED, PLEASE CONTACT US AT HI@DEHIYABEAUTY.COM AND WE WILL ADDRESS YOUR CONCERNS ACCORDING TO APPLICABLE LAWS.
    • IF YOU'RE A RESIDENT WITHIN THE EUROPEAN ECONOMIC AREA (EEA), YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL INFORMATION. FURTHERMORE YOU CAN REQUEST TO RESTRICT PROCESSING OR REQUEST PORTABILITY OF YOUR PERSONAL INFORMATION.
    • TO WITHDRAW YOUR CONSENT TO US PROCESSING YOUR PERSONAL INFORMATION AT ANY TIME.
    • TO OPT OUT OF RECEIVING MARKETING EMAILS. THIS CAN BE DONE BY CLICKING THE "UNSUBSCRIBE" LINK AT THE BOTTOM OF OUR MARKETING EMAILS.
    • TO COMPLAIN TO YOUR DATA PROTECTION REGULATOR.

      LEGAL BASIS

      IF YOU ARE RESIDING IN THE EEA, OUR LEGAL BASIS FOR COLLECTING AND USING THE PERSONAL INFORMATION DEPENDS ON BOTH THE CONTEXT OF THE COLLECTION AND THE PERSONAL INFORMATION BEING COLLECTED.

      WE ONLY COLLECT PERSONAL INFORMATION WHEN NEEDED FOR LEGITIMATE BUSINESS PURPOSES AND WHEN NOT IN CONFLICT WITH YOUR DATA PROTECTION RIGHTS. THESE LEGITIMATE BUSINESS PURPOSES INCLUDE:

      • TO OPERATE AND HELP IMPROVE OUR WEBSITE
      • TO SEND YOU INFORMATION FOR MARKETING PURPOSES
      • TO RESPOND TO YOUR INQUIRIES AND REQUESTS
      • TO PROCESS TRANSACTIONS
      • TO FULFILL ORDERS
      • TO SEND YOU INFORMATION RELATED TO YOUR ORDER, SUCH AS ORDER AND SHIPPING CONFIRMATIONS
      • TO IMPROVE OUR PRODUCTS AND SERVICES
      • TO CUSTOMIZE CONTENT ON OUR WEBSITE
      • TO ENGAGE IN OTHER LEGITIMATE AND LAWFUL BUSINESS PURPOSES
      IF YOU HAVE ANY FURTHER QUESTIONS PLEASE EMAIL US AT HI@DEHIYABEAUTY.COM. WE RESPOND TO ALL REQUESTS IN ACCORDANCE WITH APPLICABLE DATA PROTECTION LAWS. 


      DATA RETENTION

      PERSONAL INFORMATION IS RETAINED WHEN WE HAVE A LEGITIMATE BUSINESS PURPOSE OR LEGAL NEED OF DOING SO. THE RETENTION PERIODS WILL DEPEND ON A VARIETY OF FACTORS INCLUDING:

      • WHETHER ANY LEGAL REQUIREMENTS APPLY FOR THE RETENTION OF ANY PARTICULAR PERSONAL INFORMATION
      • WHETHER THE PERSONAL INFORMATION IS NEEDED TO OPERATE OUR WEBSITE
      • WHETHER THE PERSONAL INFORMATION IS STILL NECESSARY FOR ITS ORIGINAL PROCESSING PURPOSE
      • WHETHER A REQUEST HAS BEEN MADE TO DELETE OR RESTRICT PERSONAL INFORMATION
      WHEN WE NO LONGER HAVE ANY LEGITIMATE BUSINESS PURPOSE TO KEEP AND PROCESS YOUR PERSONAL INFORMATION, WE WILL DELETE IT.

      CHILDREN

      WE DO NOT ALLOW CHILDREN UNDER THE AGE OF 16 TO USE OUR WEBSITE WITHOUT PARENTAL CONSENT. WE NEVER KNOWINGLY COLLECT PERSONALLY IDENTIFIABLE INFORMATION FROM CHILDREN UNDER THE AGE OF 16. IF A PARENT OR GUARDIAN BECOMES AWARE THAT HIS OR HER CHILD HAS PROVIDED US WITH PERSONAL INFORMATION WITHOUT HIS OR HER CONSENT, HE OR SHE SHOULD IMMEDIATELY CONTACT US AT HI@DEHIYABEAUTY.COM.

      SECURITY

      WE USE A 256-BIT SECURE SOCKET LAYER (SSL) ENCRYPTION TO PROTECT THE SECURITY OF YOUR PERSONAL INFORMATION AS IT IS TRANSMITTED TO OUR SERVER. SSL TECHNOLOGY ENCRYPTS YOUR INFORMATION TO PROTECT IT FROM BEING DECIPHERED BY ANYONE OTHER THAN US. WE ARE VERY CONCERNED WITH SAFEGUARDING YOUR INFORMATION, BUT NO METHOD OF TRANSMISSION OVER THE INTERNET OR METHOD OF ELECTRONIC STORAGE IS 100% SECURE. WE ARE NOT RESPONSIBLE FOR CIRCUMVENTION OF ANY PRIVACY SETTINGS OR SECURITY MEASURES CONTAINED ON THE WEBSITE.

      CHANGES TO PRIVACY POLICY

      WE RESERVE THE RIGHT TO CHANGE OUR PRIVACY POLICY AT ANY TIME. PLEASE CHECK BACK OFTEN TO REVIEW ANY NEW CHANGES THAT HAVE BEEN MADE.

      SUMMARY

      IF YOU HAVE ANY QUESTIONS REGARDING OUR PRIVACY POLICY, PLEASE CONTACT US AT:

      FOR NON-EEA RESIDENTS:
      HI@DEHIYABEAUTY.COM
      DEHIYA BEAUTY LLC
      180 MACE STREET
      CHULA VISTA, CA 91911
      USA

      FOR EEA RESIDENTS:
      HI@DEHIYABEAUTY.COM