PRE-ORDER: Alia Jouj

• Provides a gentle, nourishing cleanse in an easy liquid format
• Softens, hydrates, and balances without stripping
• Leaves skin radiant, supple, and refreshed
• Prepares skin to fully absorb serums, treatments, and moisturizers
• Inspired by centuries-old Moroccan hammam rituals, reimagined for everyday ease

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• Daily Cleanser: Pump into hands and massage onto damp skin, then rinse or wipe away with a warm cloth.
• Double Cleanse: After using Queen Amina Superfruit Oil Cleanser to dissolve makeup, sunscreen, and impurities, follow with Alia Jouj to complete the cleanse, remove any remaining residue, and leave skin soft, balanced, and radiant.
• Quick Ritual: Perfect for morning or evening when you want the tradition of beldi in a simplified form.
• Pair with Alia (Jar): Alternate with the concentrated jar for deeper, more indulgent rituals.

Dispense 1–2 pumps into dry hands and massage directly onto dry skin to break down dirt, oil, and impurities. Add water as needed to emulsify. Rinse thoroughly or remove with a warm washcloth. Can be used daily, morning or night. For best results, follow with Zahra Botanical Oil.

The Ritual:

• Leave on for 1–2 minutes as a skin-softening mask before rinsing.
• Use with your DEHIYA Mihakka for gentle exfoliation and enhanced glow.
• Pair with Queen Amina Superfruit Oil Cleanser for a nourishing double-cleanse ritual.

I’ve always loved a good cleanser, and Alia Jouj has quickly become a staple in my daily routine. There’s something so satisfying about a liquid beldi cleanser — it’s gentle, nourishing, and perfect for busy mornings or evenings when I need a quick, effective cleanse. I love that it’s rooted in centuries-old Moroccan rituals but designed for modern life.

For me, it’s ideal on the go — whether I’m traveling, coming back from a workout, or just want a moment of ritual in the middle of a busy day. I like to apply it to dry skin first, massage it in, and then rinse or wipe away, leaving my skin soft, radiant, and perfectly prepped for my oils, serums, or moisturizers. It’s the little ritual that makes my skin feel cared for every single day.

Original: Saponified Argania Spinosa L. (Argan) Kernel Oil.

Maroc: Saponified Argania Spinosa L. (Argan) Kernel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Santalum Album (Sandalwood) Oil, Jasminum Grandiflorum (Jasmine) Flower Oil, Citrus Aurantium Var Amara (Neroli) Flower Oil.