Beautiful Skin
"This soap brightens my skin over time and makes it radiate. I love the addition of the essential oils as well. The packaging could be more sustainable."
Alia
ARGAN BELDI CLEANSER
$38.00
50g | 1.7 oz.
A multi-tasking, gentle cleanser honoring ancient Moroccan beauty rituals. Get Original for fragrance-free or Maroc (boosted with Neroli and Sandalwood to brighten and clarify, and Geranium and Jasmine to hydrate, soothe, and balance). The immediate result is radiant, supple skin that is ready to receive treatments, serums, and moisturizers.
Massage onto damp skin, using the DEHIYA Mihakka or a washcloth. Add water as needed. For best results, follow with Zahra Botanical Oil. Can be used daily. Depending on your skin type and seasonal needs, adjust frequency of use.
THE RITUAL:
- 2-3 times per week, use with your DEHIYA Mihakka for a deeper exfoliating treatment. Apply beldi and let sit for 60-90 seconds, allowing skin to soften. Massage gently with the Mihakka to loosen debris and dead skin. Rinse off.
Alia is our flagship product. This is where it all began. After spending time in Morocco and experiencing a Beldi cleanser at the Hammam and then in my own home, I knew there was something really special about this time, honored, simple tradition that has spanned 1200 years. I was lucky enough to be introduced to an artist and who creates beautiful Beldi using Argan Oil instead of the traditional olive oil. Olive oil Beldi is great for the whole body but for someone with oily skin, it might feel heavy on the face. Argan Oil is much lighter and the result is a lightweight, purifying cleanser that not only softens the skin, but prepares it for serums and treatments. Originally four separate scents, we decided to combine the boost to create one powerful, more universal, botanical boost, comprised of Neroli, Geranium, Sandalwood, and Jasmine. The results are almost instant. I hope you love it as much as I do.
Original: Saponified Argania Spinosa L. (Argan) Kernel Oil.
Maroc: Saponified Argania Spinosa L. (Argan) Kernel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Santalum Album (Sandalwood) Oil, Jasminum Grandiflorum (Jasmine) Flower Oil, Citrus Aurantium Var Amara (Neroli) Flower Oil.
MOROCCAN HAMMAM CULTURE + CALIFORNIA VIBES.12-CENTURIES OF TRADITION.100% PURE ARGAN OIL.
Alia
The original slow beauty.x ORIGINAL
AN ANCIENT BEAUTY RITUAL ACTIVATED…
Argan beldi is an homage to a time-honored Moroccan tradition–olive oil beldi. Beldi is a multi-functional cleanser dating back over 12 centuries. Using the same method of saponification as olive oil beldi, our argan oil beldi layers upon the age-old tradition. The result is a high-performing, innovative, multi-tasking product completely unique in form, color and benefits.x MAROC
SUPERCHARGED BOTANICAL BOOST
Alia Maroc is 100% organic, cold-pressed argan oil and infused with Moroccan geranium, Neroli, Sandalwood, and Jasmine making it highly-active, and a little bit mind-blowing. Intoxicating as it is nourishing, your skin will benefit from antioxidant-rich argan oil coupled with a highly-active botanical boost.Alia Use
How to use our beldi cleanser.Variations in texture and color may occur. Being an all-natural product, crystallization can occur due to temperature or air exposure but does not affect efficacy.Color may vary based upon local harvesting. If your beldi is darker in color it’s because of the heat of the summer which allows the Argan fruit to ripen more fully. Color does not affect efficacy.
Overall rating: 4.877551 / 5 from 49 reviews.
AI Generated Review Summary
Alia is a multi-tasking, gentle cleanser that honors ancient Moroccan beauty rituals. Customers appreciate its ability to leave the face and skin feeling clean, soft, and refreshed. It effectively improves the appearance of acne-prone and combination skin, providing a radiant and supple finish.
Summary topics
- Face Cleanliness: 23%
- Skin Softness: 32%
- Acne and Combination Skin Improvement: 18%
- Cleanser Effectiveness: 25%
Review topics: [].
Review highlights
- "I love this product, my skin feels so clean after use, and it's definitely cleared up my redness." —
- "Also, this cleanser literally gives your skin a natural glow before you even add moisturizer." —
- "I love how it makes my face feel so clean after using it, and love the exfoliating factors when used with the mihakka!" —
Reviews
It amazing!
"The Dehiya routine works for my acne prone skin. Cleansing without losing moisture is very important for my skin type. The Dehiya recommended routine works for me, and has for years now. Thank you Dehiya!"
Love this Face Soap
"I’ve used Alia for years now and I’m finally writing a review. This is a staple in my skin care routine. My teens are now using it too to cleanse. It cleanses while moisturizing and my sensitive, aging skin soaks it up. I also leave it on for up to 10 min once a week as a mask for extra moisture. Highly recommended!"
Drying to skin& Old scent
"The packaging is aesthetically beautiful. Unfortunately, this product is not well suited for my skin. Have made dozens of attempts and each time my skin was left dry and overly tight, to the degree of appearing cracked. Unfortunately, I will have to discard."
Great cleanser
"I’ve used this cleanser and repurchased multiple times. I love the super clean but not stripping feel it gives my skin when I pair with the mihakka."
Wonderful product
"I use Alia. along with a mihakka morning and night and I really like it. I have extremely sensitive skin. I'm a 52 year old woman with acne-prone skin with rosacea as well so it's pretty special when I find something that works. After I complete my routine my skin feels so soft and hydrated, not tight. It's wonderful. I recommend you get both if you're considering purchasing either."
Really great product!
"This was my second order of this cleanser and I am LOVING it. My skin feels so clean, clear and so soft after using it. I use it with the mihakka day and night."
Simply the best
"I’ve tried so many different facial cleansing methods and this is the first one I’ve found that really works for me. This cleanser plus a mihakka has really kept my skin smoother and clearer, plus I have sensitive skin and have had no adverse reactions from Alia and my skin doesn’t feel tight after using it. Love it, worth every penny."
OUR ONLY FAMILY CLEANSER ALIA
"We’ve used so many different cleansers but now it’s only ALIA. My husband and teenage son also uses it in the shower and with our sensitive skin the original ALIA is perfect. This cleanser is a key component in our facial regimen. ❤️ BettyG"
Wonderful Facial Cleanser
"I made the mistake of using a cleansing sponge, which was overkill and left my skin irritated. However, massaging the cleanser with my hands on damp skin leaves my face clean, bright, toned. Im really enjoying this product and will re-order."