A liquid, honey-like cleanser inspired by centuries-old Moroccan beauty rituals. This reimagined version of our flagship beldi offers the same gentle, multi-tasking cleanse in a new, easy-to-use form. Choose Original for fragrance-free or Maroc (brightened with Neroli and Sandalwood, balanced with Geranium and Jasmine). The result: soft, radiant skin that feels deeply cleansed yet nourished — perfectly prepped for your serums, treatments, and moisturizers.
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Dispense 1–2 pumps into dry hands and massage directly onto dry skin to break down dirt, oil, and impurities. Add water as needed to emulsify. Rinse thoroughly or remove with a warm washcloth. Can be used daily, morning or night. For best results, follow with Zahra Botanical Oil.
The Ritual:
I’ve always loved a good cleanser, and Alia Jouj has quickly become a staple in my daily routine. There’s something so satisfying about a liquid beldi cleanser — it’s gentle, nourishing, and perfect for busy mornings or evenings when I need a quick, effective cleanse. I love that it’s rooted in centuries-old Moroccan rituals but designed for modern life.
For me, it’s ideal on the go — whether I’m traveling, coming back from a workout, or just want a moment of ritual in the middle of a busy day. I like to apply it to dry skin first, massage it in, and then rinse or wipe away, leaving my skin soft, radiant, and perfectly prepped for my oils, serums, or moisturizers. It’s the little ritual that makes my skin feel cared for every single day.
Original: Saponified Argania Spinosa L. (Argan) Kernel Oil.
Maroc: Saponified Argania Spinosa L. (Argan) Kernel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Santalum Album (Sandalwood) Oil, Jasminum Grandiflorum (Jasmine) Flower Oil, Citrus Aurantium Var Amara (Neroli) Flower Oil.
n. two | Moroccan Darija
A nod to the second ritual offering and the belief that beauty rituals, like identity, are expansive.
Overall rating: 5.0 / 5 from 2 reviews.
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"I've been a long-time user and fan of the original Alia cleanser. This liquid version is a welcome addition. While both versions are great for my skin, I love that this pump bottle makes it so easy to use. It's become THE go-to for my skin ritual."
"I had tried the original version of Alia and while my skin loved it, I found it difficult to use . . Well I was recently itching from other soaps, so decided to try the new thinner bottled version of Alia - and OMG I love it!! It also smells so delightful (i got the fragranced version). It's a very subtle natural smell, like jasmine. I've already gone through 2 bottles! And my skin hasn't itched since I switched"
