MOROCCAN INSPIRED

Minimalist
Ritual Beauty

Black woman with vitiligo, braids, pink eye shadow, nose ring, and earrings looking forward.
Queen DEHIYA Icon in maroon

DEHIYA is plant-based, vegan and sustainable beauty line creating minimal, multi-use products that support simple, daily rituals rooted in Ancient beauty traditions of the African Diaspora.  

Conscious Sustainable Luxury.

ROOTED IN AFRICA.IMAGINED IN MOROCCO.MICRO-BATCHED IN SOUTHERN CALIFORNIA.
A MINDFULLY CURATED CAPSULE OF SKINCARE ESSENTIALS.

ANCIENT RITUAL ACTIVATED

ARGAN, MOROCCAN ROSE, NEROLI, NILOTICA, JOJOBA BUNDLE + SAVE
SKIN-FORWARD, HIGH-PIGMENT

LIP + CHEEK TINTS

ARGAN, PRICKLY PEAR, MARULA, BAOBAB EXPLORE COLOR

Discover Your Ritual

Take our quiz to create a custom ritual you can use daily.

Daily Rituals

Shop our best-selling beauty essentials
BIO-LUXURY

POWERED BY AFRICAN BOTANICALS

Through our commitment to slow beauty and intentional formulas, we carefully source high-quality ingredients from small co-ops and farms throughout the African Diaspora. LEARN MORE
ROOTED IN AFRICA. IMAGINED IN MOROCCO. MICRO-BATCHED IN CALIORNIA.

OUR STORY

A NOD TO AFRICAN QUEENS AND RITUAL BEAUTY
Press Logos
Press Logos

The Believers 🤩

Spreading the love.
Bernadette L.Verified Client ♥️

The Mihakka has changed the game for my skin care. The ritual of deeply cleansing my face has elevated my skin care routine. The stimulating routine is so soothing and brings a glow to my face with every use…absolutely love this tool!

Danni G.Verified Client ♥️

Smells amazing! I’m usually a skeptic about sprays but [Safi Mist] is great! Actually moisturizes, spays evenly in a nice mist and smells SO GOOD! I use it prior to my skincare ritual, as a refresh or lock in makeup.

Christina M.Verified Client ♥️

This little elixir [Zahra] is packed with goodness that makes me look years younger when I use it. I can tell difference after one nights use along with the Biru Balm. I over use this stuff! It doesn’t irritate my eyes either. A little goes a along way, so it’s worth every penny :)

@DEHIYABEAUTY TAG US